“Awesome Assam” the new Avatar of Assam Tourism
“Awesome Assam” the new tourists’ hotspot of Asia:
Assam Tourism Department is all set to transform Assam to a world class tourist destination with the whole new “Awesome Assam” campaign as they release the TOURISM POLICY OF ASSAM, 2016.
Despite having more than enough potential to attract the enthusiastic tourists around the world, the tourism sector of Assam has always been performing way behind its potential due to Governments unplanned strategies along with many other reasons.
The new policy is focused on making the tourism industry a major economic sector of the state.
Presenting a glimpse of the AWESOME ASSAM:
Tourism has emerged as one of the largest industries in the World today. It is an industry which can easily change the economic scenario of a country. Several countries have transformed themselves through tourism and created
a global presence in the tourism industry.
Tourist movements have spread across the globe, becoming for many of them an important sector in terms of employment generation and foreign exchange earnings.
As reported by the United Nations World Tourism Organization (UNWTO) Tourism Highlights 2015 Edition, International tourist arrivals grew to 1.1 billion in 2014 from a mere 25 million in 1950. The UNWTO estimate that approximately 1 in every 11 person in the World is employed by the tourism industry. As of 2014, the global tourism industry generated USD 7.6 trillion, constituting 10% of the global GDP.
Assam is endowed with plentiful natural and cultural resources which can form the basis for a very lucrative tourism industry, creating employment and generating income not only in the urban centers but also in the rural areas.
What has held tourism back in Assam was its insurgency issues, its remoteness, a sense of perceived insecurity and negative publicity of the place. The need of the hour is to market Assam vigorously in order to refurbish its image in the national and international market using latest technological interventions.
Assam can become one of the most sought after destinations in the country because of its magnificent tourism products like exotic wildlife, awesome scenic beauty, colorful fairs and festivals, age old historical monuments, lush green tea gardens and golf courses, massive river Brahmaputra and its tributaries, serene and tranquil country side and warm and hospitable people.
Tourism activities in Assam have developed sporadically and in an unplanned manner. Also due to very limited government funds made available to the tourism sector and hesitation of the private sector to invest in the sector (due to several reasons of course).
The first tourism policy of the State was announced in 2008 underlining the importance of Public Private Partnership which has considerably increased the tourist footfalls to the place. 2014 figures show around 45,00,000 domestic and 20,000 foreign tourists visiting Assam.
This tourism policy paper is aiming at creating a policy framework to move tourism into a major economic sector of Assam increasing the inflow of tourists at least 2 to 3 fold in the next five years. Assam has special things to offer, but it needs to get the framework in place so as to realize the benefits.
Assam becomes a Nationally and Internationally acclaimed all-season Tourist destination for its unique wildlife, bio-diversity and experience of an unexploited wonderland. Tourism is to be one of the main sources of incomegeneration for the people. It will also be a vibrant and significant contributor to the sustainable development of the State of Assam.
The mission and objectives: (highlights)
# To bring in maximum footfalls to Assam.
# To make “Awesome Assam” a global brand to attract national and international tourists with massive promotional campaigns.
# In keeping with “Act East Policy” of Central Government, we will have close collaboration with other neighboring countries like Bhutan, Nepal, Bangladesh, Myanmar, Thailand, Laos Vietnam, South Korea, Japan, China & other South East Asian Countries harping on the similarities of these communities with the people of Assam.
# Identify most popular and attractive tourist destinations and develop tourist Infrastructure in and around them.
# To facilitate extensive involvement of private sector and active participation of local community in all aspects of Tourism promotion.
# To conduct special skill development Certificate programmes of local youths in Hospitality and for Tourism Sector, the advantage of Government of India’s Skill India and ‘Hunar Se Rojgar tak’ shall be leveraged.
# To ensure safety and security of the tourists.
# To promote Spiritual Tourism centering on Kamakhya Temple as India’s most powerful Shakti- Peeth highlighting Ambubachi Mela.
# To promote Wildlife Tourism centering on one-horned Rhinoceros.
# To promote Tea Tourism of Assam.
# To provide ‘Excellence Awards’ annually for Tourism.
# Promote Film Tourism by developing single Window clearances and providing incentive to film makers.
# A special incentive package in the form of logistic support within Assam should be provided to the film producers to kick start their arrivals.
# To make Assam a tourist Hub for North East India.
# To market Assam as a hot destination for the tourists from East & South East Asian Countries.
# To leverage innovative forms of Tourism such as Cruises, Ethnic Tourism, Tea & Golf, leisure Tourism, Transit Tourism, Adventure Tourism and Monsoon Tourism.
# Developing Assam into an all season tourist destination.
# To upgrade skill, quality and professionalism of all service providers connected with tourism.
# To develop tourism packages to cater to various types of tourists and market them through global and local tour operators.
# Sanitation & Cleanliness.
Assam Tourism website:
An interactive and fully comprehensive website of Assam Tourism will be launched wherein all required information for any prospective domestic or international tourist will be readily available at the click of the mouse.
The website will contain linkages to all sorts of information and bookings including Hotels, Air Travel, Rail & Road, Bus, Home Stays, Bed & Breakfast accommodation, Restaurants, Details of Tourist destinations, packages, Fairs and events, Route maps etc. It will have the facility for two way interactions with all stakeholders such as Tourists, Tour Guides and Tour operators. Hoteliers, Restaurateurs etc to collect feedback information on Do’s and Don’ts, weather and local cultures will also be hosted to guide the prospective tourists.
It is a whole 23 pages of comprehensive and very well organised policy and is not possible to present in single article. If you want to know more, comment below to get the official release. And if you find this article useful, do share it. Let’s make a Awesome Assam.