Assam Govt approaches celebs to promote Assam Tourism
Sachin Tendulkar, Priyanka Chopra to be Brand ambassador of Assam Tourism.
Government of Assam has approached big celebrities like “The Little Master” Sachin Tendulkar, Priyanka Chopra to promote the brand new Assam tourism campaign “AWESOME ASSAM”.
“We are talking to Sachin, Ranbir, Deepika and Priyanka. However nothing is finalised yet. It has a long way to go. Sachin has informed that he already has several prior commitments.”, the Tourism Minister of the state Himanta Biswa Sarma said.
He also said, “This venture will necessitate huge fund and will take some time before we zero in on one of these personalities. Assam has to be promoted aggressively in national and international level to promote tourism.”
In order to take the state tourism industry to a new high, the government is finalising a new tourism policy. Which includes: an Web Portal with Booking Facility, Information kiosks, training youths as Tourist Guides, Tea Museum at Dibrugarh etc.
This could be a great initiative to promote the tourism industry of Assam which has always been performing under it’s potential. However, during the last few years a significant number of domestic and foreign visitors has been counted in the tourists’ spots of the region. Events like Indian Super Leagues also promotes the Industry to some extent. The tourism industry of Assam has the potential to contribute a considerable part to the GDP of the state. So, it could be a great turnaround if executed properly.